Here's a download you may want to take a good look at:
The Best 1st Meeting Ever
The other thing you should consider:
The Advisor Growth Network
In it, along with a stack of other useful things, is our IGNITE course. IGNITE is designed to help you quickly redesign your "elevator pitch," and implement a really powerful 1st meeting with prospects. The Network has a lot in it, but a solid starting point for you will be the IGNITE course.