What will you do with your list? Simple. You're going to help them get what they want most. You're going to help make a difference in their lives. And the only way that will happen is if you create a production plan for your business and a marketing plan to create the interactions that will lead to that production. We'll show you how to do both in the next few lessons. But I want to say this about your list. Your list is gold and it pays you three times. It pays you when people commit to implement your advice. It pays you when they introduce you to other people who need your help. And it pays you when you sell your business one day. Now, I want you to think about that for just a second. It's not common that advisors sell their business. They tend to sell their book. They sell their list, a list that used to be prospects, and that are now clients. Your list is gold and the digging is worth it.