Lesson 4 | Phase 3: Strategy Deployment (7:30 minutes)
Phase 3: Strategy Deployment
So, in this segment we're going to talk about the third phase of the shared process, and we call that The Strategy Deployment Phase. This is an exciting time because now we're actually getting ready to put things into action, put all of our hard work and plans that you've come up with around the collaboration actually in to action, right. We're going to deploy these.
So coming out of the last meeting where we basically presented to the client right in The Creative Solutions Phase, we ended up with basically a client briefing. Right. And so, coming out of that client briefing, there's discussions that need to be had, and I'm sure there's oftentimes, there's tweaks and changes that need to happen to what was being proposed at that point in time.
I mean sometimes, yeah, it goes smoothly through, the client feels really connected, and you are ready to go. But nonetheless we love to start off in the third phase with, what we call, the team briefing again. We talked about this in the second phase, but here in the strategy deployment phase is really key that we start off with a team briefing.
We need to make sure that we're all in the same page that there weren't things that were heard or said that we need to talk about it amongst all the advisors, now without the client in the room. And again, as I said sometimes you find that the clients have suggestions or questions or things that we just weren't prepared to address at that point in time. And so, it's important to kind of bring all of that together, and that's why we started with the team briefing to kind of just again assess the situation.
Once the team briefing is done, the next step we move into is what we call the strategy deployment team assignments. And clearly as it's stated here, we're actually deploying team assignments, might be an individual, might be two individuals working together as a part of the collaboration to actually take the action steps to deploy this strategy. And so that's basically who are the teams that are going to actually execute on this.
The third step is what we call The Strategy Deployment protocol. Now we're big on process as you can clearly already tell and feel. We think process really helps us to be on point, be on track, and for everybody to know where we are. So, The Strategy Deployment protocol is actually a process in a process because we actually want to have a protocol for what are the things that need to happen in order for this strategy to actually be deployed. So, we put a protocol for that that just talks about all the steps.
What we find a lot of times in protocols is they don't only address what needs to happen to deploy it, which is what we're talking about here, but also to manage and sustain it over time because oftentimes that's the case. We'll talk about that a little bit in the final phase, The Results Management Phase. But again, today we're putting together a protocol for the deployment of each strategy.
The next step in this is something that we call the strategy modification or refinements step. And again, I think pretty self-evident by the naming that we've chosen here. But what we're finding out like, do we need to modify anything that was presented to the client? Did any of their feedback or comments, or did one of the advisors, as a part of the collaboration, kind of hear something or think about something and that's causing us to think about modifying or refining something based upon that conversation. So, we just like to have a step just to check the box, and say, are we on point. Is there anything we need to modify or refine as a part of actually deploying this strategy now, because that's where we are. So, we like to have a step in the process for that.
Once we're all on the same page, we've got our teams in place for who's going to deploy it in assignments. We've got the protocols designed and mapped out for each and every one of the strategies we're going to deploy. We've talked about modifications and refinements. We're now ready to actually come back to the client, and say, okay, we're ready to go, and so, we're going to bring them back in for what we call the client briefing.
And again, the client briefing is we are bringing them back to the table, and we're representing the recommendations. And again, the thing that we love to talk about in this phase of kind of presenting the strategy deployment is a lot of times we have found, over the years, advisors spend a lot of times in their place of comfort which is talking about the solutions. Let's face it, you've worked super, super hard at putting these things together and coming up with the best and brightest, smartest ideas, solutions in order for them to get what they want and be successful. So, I get why you want to talk about it, why we want to talk about it.
It's also a place where we're comfortable, and a place where we have a lot of knowledge a lot of time. So, it's a place where we are kind of drawn to and comfortable going to. The thing I want to urge you in this moment where you're briefing the client is make sure that when you're presenting the solutions that you're about to deploy that you're mapping it to their goals, to their vision, to the things they value, and to their goals. When you can map a solution to the thing that they want, the thing that they want to get, the thing that they want to achieve, you will find a much greater sense and maybe actually experience it flat out of commitment and, the word that's come to me is just, entry into the process on behalf of that client. They will step closer to it.
When we spend too much time talking below that horizon, around all the different strategies, tactics, and tools and using all this complex vernacular and things, sometimes we lose clients. Actually, I would say a lot of times we lose them. So, talk about the things that matter to them, that's above the line. That's their vernacular, that's their language, right? Their vision, their values and goals, these are the things that are important here.
These are the things that actually get you what you want, right? So, don't spend too much time in the jargon and the vernacular, and make sure on every recommendation you draw back to that goal, that objective, that value, that vision that they stated early on in this process, and you will have amazing success.
So, we're doing that in the client briefing. Again. we're getting them on board. We're getting everybody excited. And then the final step is simply deployment of the strategy, we call it the strategy deployment. So, we're actually now going to move forward and we are actually going to deploy these strategies because we've got the client's sign off and the client buy-in.
So, these are the steps that make up the third phase of our shared process, The Strategy Deployment Phase.
