Lesson 2 | An Introduction to Vision (1:16 minutes)
An Introduction to Vision
Hi there, I'm Chris Venn from Legacy, and welcome to this session about vision. So vision is some murky territory, because as soon as someone says "What's your vision?" It's supposed to sound like this Kumbaya, gather around the campfire sort of experience, but it's anything but. It's concrete, it is powerful, and it moves people. And when you're looking to be different in the market, and more importantly create a difference in your clients lives so that you stand out from everyone else, one of the ways that you can do that is with how you handle vision. And this is a fundamental piece of discovery.
So, when we talk about the Planning Horizon, the Planning Horizon divides two realms. You heard this already, there's above the horizon and below the horizon. And the area below the horizon is the how, who, and when. It's the strategies, tactics, and tools about how things are going to get done. But the area above the horizon, the what does a person want and why is it important to them? That's where vision lives, and that's the thing that actually drives and moves people.
Now so this presentation's going to take you through not only why it's important and what the impact is, but actually how to do it, so what's the step by step way, or the questions to ask, how do you do this?